Portfolio
:format(webp)/99designs-contests-attachments/63/63724/attachment_63724491)
:format(webp)/99designs-contests-attachments/43/43595/attachment_43595605 "Create a fun and playful package for an edible cookie dough. I wanted to play on the eat-out-of-the-tub ice cream idea and use a teaspoon to convey this to the consumer.
Bright colours highlight flavour differentiation and the background colour reflects the branding and allows for a crisp spot colour print.")
:format(webp)/99designs-contests-attachments/51/51636/attachment_51636977 "A full flavoured, healthy looking snack with key ingredient cues.
I felt the colour coding needed to be strong with ingredient cue photo to help differentiate the flavours.
I wanted the package to speak to the target market and feel like an indulgent snack, but with a healthy twist. Bright colours and playful type helped to achieve this.")
:format(webp)/99designs-contests-attachments/57/57782/attachment_57782138 "A play on words, I created a sub brand to attract the consumer and to try to draw in a younger crowd to a traditional product.
The client indicated that they wanted the snaps stacked and a white or black background. White helped the product photography pop off the package.
A whimsical theme added visual interest and a story that wrapped around the entire box giving the product more appeal that just another box of cookies.")
:format(webp)/99designs-contests-attachments/37/37997/attachment_37997571 "Playing off the fun colours of the mats, designed the PDP around cute illustrations that were appealing to both parent and child. A lovely soft-edged font played into the theme, creating a bright welcoming design.")
:format(webp)/99designs-contests-attachments/38/38302/attachment_38302812 "I love cute and quirky. They provided logo had some great elements to work with so I created a bullseye logo that immediately attracts the eye so there is no confusion on the type of product. This always helps with clarification on small, start up products.
I then played off the look and feel established. The colour coded wallpaper patterns helped to differentiate the flavours and give each one its own personality. The typography played up to the kitsch feel and added that little extra special love - something which is always put into these types of products.
I wanted the consumer to feel like they were getting a quality product, but with that homemade, attention-to-detail, love put into it kind of feel.")
About
Graphic designer/professor specialising in packaging design. 20 years experience. Would rather design something amazing because it's worth it rather than milk someone for all the money they have. It's the design that inspires... doing something that's different.
Member since:
March 04, 2014