Company
Product
Product name
LIQUID CERAMIC
Description of the product
Need a new product packaging in envelope format. The product is a liquid screen protector (it's a clear liquid coating that you wipe onto the screen and makes is stronger, scratch resistant and shatter -resistant).
-Attached is the die-cut and other brand we already offer. We will launch a new second brand and need a makeover that won't look the same.
-The packaging needs to be completely different look and feel. I don't have any idea at the moment so I will need few options to begin with.
- Icons (features) and images on old packaging needs to change as well (but the text of icons will remain).
- Name "Liquid Glass" will be replaced with "Liquid Ceramic". Brand is ProofTech and the name Luvvitt as you can also see in current packaging also needs to be there in small format as the manufacturer.
- Please use the new logo attached
- We may request the same packaging with different background options. So please keep in mind while designing that we may later ask for different colors like the current packaging we already have in white, blue, red and black.
- Please make sure there is the hook hole in your design
- If you use gradient colors or backgrounds please keep print-ability in mind.
- Please mark "$250 Screen Protection Guarantee" on the packaging as well.
- We need to show the liquid aspect similar to older packaging. Please check below links to see some example background patterns we like.
- We also need to relay strength of the product (old packaging has honeycomb design that is usually associated with strength and protection - you may offer honeycomb in different format or other things like links below that will instill the message of strength and protection)
Please don't use pink or purple it has to be unisex colors.
Some background designs we like as concept:
https://www.freepik.com/premium-psd…356480.htm
https://www.freepik.com/free-vector…121604.htm
https://www.freepik.com/free-vector…998553.htm
https://www.freepik.com/free-vector…998558.htm
https://www.freepik.com/free-vector…727697.htm
https://www.freepik.com/free-vector…1.htm#page 3D abstract&position=16
https://www.freepik.com/free-vector…428290.htm
https://www.freepik.com/premium-pho…1.htm#page 3D abstract&position=38
Description of the product target audience
All people that has a phone or a tablet or a smart watch. Typically 24-44 years old 50% men 50% women are our demographics
Creative vision
Style attributes
Design needs
entire packaging
What to avoid
no brown color, no pink. Please check the brief for preferred backgrounds
Dimensions
Package dimensions
same as attached die-cut
Contest deliverables
1 x Product packaging
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.