Company
Industry
Home Furnishing
Company name
Roux Homegoods
Existing website
n/a
Product
Product name
santal
Description of the product
The product is a fragrance blend that is used in an ultrasonic diffuser to scent your home. The fragrances offered by the company are those that you'd experience in a high end boutique hotel.
Description of the product target audience
The Roux customer is one that appreciates fine fragrance. All of our fragrances can be considered unisex as they're equally enjoyed by both men and women. These customers travel frequently and our fragrances will remind them of some of the finer hotels they've enjoyed.
Creative vision
Style attributes
Design needs
Roux Homegoods is a home fragrance company looking for label design for a diffuser oil product.
The label will go onto a .5 oz amber dropper bottle with a black dropper (3” width 1.5” height label size). The dropper bottle is packaged in the black tube packaging in my last image.
Simple modern label with neutral and black color tones. The ideal color type can be found in the color palette I've provided in the photos. I'm open to colors not in the image but this is the general palette style I'd like to remain in. The design should be a max of 3 colors, a light colored neutral, black and the accent color - I'm partial to greens and muted shades of mauve/plum for the accent.
The current label is the second image, I appreciate the simplicity of the design as it’s text only however it lacks the depth I’m looking for.
The three images of products below are what I’m looking for in my label redesign.
I like the color band at the bottom of the dropper bottle which breaks up the singular color of the label however I also like the color block layered design of the pill bottle. I’m open to either design type or some combination of the two.
All text that is included on my current label should be included on the new label.
Currently the company name “ROUX” dominates the front of the label, I would like for the product name “santal” to be the dominate text on the front of the label.
The text can be arranged in any way that makes sense. There is currently empty space on the label, rearranging the text to lessen the empty space would be great.
I would like the winner of this contest to also separately design the label for the tube packaging.
What to avoid
no bold colors, no cursive text
Dimensions
Package dimensions
3" width 1.5" height
Contest deliverables
1 x Product label
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.