alexbranc got their new by running a design contest:
by Bruno NascimentoCaldo.Org | Caldos & Sopas Orgânicas - Precisa do seu Talento!
Check out alexbranc's contest…
The Brief
Industry
Food & Drink
Color inspiration
Company name
Caldo.Org
Product name
They are two: "Caldo de Legumes" and "Caldo de Galinha"
The Brief
Description of the product
We are offering the first line of ready-to-eat organic broths and soups in Brazil. We are the only alternative to industrialized dry company products like Knorr. Maggi, Sazon, Yoki etc.
Description of the product target audience
Our consumers are home cookers and amateur chefs who don’t like the industrialized stock/broth because of the amount of salt, MGH and chemical additives.
The Brief
Style attributes
The Brief
Design needs
We are in test phase where the product will be sold as homemade one. However, since we do have plans to produce in larger scale soon we want a professional, ready to the shelf look right from the scratch. Here are a Brazilian design in which I can say we kind of inspired our product: http://dobem.com/ What we want to communicate: The one of its kind product. The 1st one in Brazil Different No traditional stock/broth look with photos of vegetables, chicken etc. A real appealing color that hold you attention in the market shelf You could use both funny and/or abstract figures. Play with this at your will. Measures 27cm (auto adhesive) ——————————————- | | | | 7.5 cm ——————————————- —————————- Infos in the Labe (has to be in Portuguese) Logo Product Name “Caldo de Legumes” for one and “Caldo de Galinha” to the other Right below the Product Name: Produto com Ingredientes Orgânicos (meaning Product with organic ingredients) Somewhere around the product name with some highlight: “Caldo de verdade para dar aquele up no seu prato! Bon Appétit!” (meaning: a true broth for giving that up in you plate” Below and somewhere near product name: Sem Químicos | Zero Sal | Sem Glúten (meaning No Chemicals | No Salt | Gluten Free. Symbols here are more than welcomed. Instrução de Uso: após aberto conservar na geladeira e consumir em até 5 dias. Also in the same section at the bottom: Peso Líquido 600ml (meaning Net Weight) In another section: Nossa história (meaning our history) A Caldo.Org acredita em comida prática, saudável e saborosa. Daí nossos produtos serem assim: tão simples quanto fritar um ovo, feitos com ingredientes seguros e gostosos toda vida! —————————— For the “Caldo de Legumes” (Vegetable Stock) Ingredientes: cenoura, aipo, cebola, alho-poró, tomate, algas, tomilho, orégano, louro, salsa, alecrim e tempo, "bastaaante" tempo! 70% ou mais dos ingredientes são orgânicos. O restante são produtos de origem ética. —————————— ——————————- For the “Caldo de Galinha” (Chicken Broth) Ingredientes: frango, cenoura, aipo, cebola, alho-poró, tomate, algas, tomilho, orégano, louro, salsa e alecrim e tempo, "bastaaante" tempo! 70% ou mais dos ingredientes são orgânicos. O restante são produtos de origem ética. ——————————- ————————- Produto de Baixo Teor Calórico (meaning lowcal product. By the way, there wont be a nutrition facts section. This is the only nutrition information about this subject) ————————- Mais Informações (Meaning more info) Facebook: fb.me/Caldo.Org Mensagens: m.me/Caldo.Org We need “blank” rectangles for: Número do Lote (meaning Batch Number) Data de Fabricação (meaning manufacturing date) Validade (meaning validity)
What to avoid
As I mentioned before we want something radically different of the traditional brands like Knorr, Maggi, Sazon etc. Think out of the box!
Package dimensions
a rectangle with 27cm (L) x 7,5cm (H)
The Brief
Attachments
Silver package
Every design category has flexible pricing for all budgets. starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their .
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional designers to turn your ideas into reality.
winner
Select your favorite custom (Or two! Or three!). And the design is all yours.
alexbranc collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Excellent work, thank you!
AnonymousAlong the way, they met lots of talented designers…
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