Visual style
Design inspiration
Colors to explore
Other color requirements
Company
Product
Product name
WEIPA - Weizen Pale Ale
Description of the product
We as two friends have a small brewery in Salzburg and for our fourth beer type we would need a label in a design, which fits to the already existing three. This beer will be a wheat Pale Ale in 0,33l longneck bottles.
It shall have the name "Spitzbua", which is a local name for a rascal.
Description of the product target audience
Human beings, who prefer to drink a better beer than the mass product. They also appreciate to see, how our beer is brewed - handcrafted, local and in high quality.
Creative vision
Style attributes
Design needs
Our idea on that front label was to add a cartoon of both of us, but we are bad cartoonists. We´re also free for other ideas.
A wooden background is prefered, because that fits to our other already existing designs/brand.
I will add our existing design as well as other data like wooden pictures, photos and the punch contours.
What to avoid
The main design shall be done at the front label, the two other ones are more or less finished (except you also want to change them).
The text and letters (font, height,...) shall not be changed, if possible.
Dimensions
Package dimensions
see punch contours
Contest deliverables
1 x Product label
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.