Background information
Organization name
Velocity Sports
Industry
Sport
Description of the organization and its target audience
We are a sporting goods company that sells paddles for Pickleball. Our pickleball paddles are targeted for both pro-level players & also beginners & intermediates.
Our audience:
- Male/female
- Intermediate pickleball players, advanced players
- Family/group players (just playing for fun)
- Ages: 19-55
- Price segment: Mid to premium paddles
Content details
Description
We want a paddle designed with our logo, infographic work, material specifications, certifications etc. The design is for 2 different paddles for two different audiences - 1) The pro paddle which is dark & gritty, 2) Cute paddles which are colourful, fun & cheerful:
Pro Paddles (Intermediate - Elite): This paddle is for the intermediate to pro player and are generally very performance-driven with colour tones in dark blacks, grey, etc. This paddle should consist of
Logo: We are currently running a logo content on 99Designs and this hasn't concluded yet. So, we have attached some qualifying logos in this brief.
Model Name (would need a unique model-name text): Vanguard
Specifications (simple icon graphic): PrecisionX Carbon Fiber (control & impact), 16mm core for compression & power.
Certifications: USAPA Approved
Background Colour tones: Greys/Blacks
Front & Back: Would be the same front and back with some differences - refer to attached images of front & back.
Samples: Joola, Selkirk, CRBN, Adidas
Cute/Beginner Paddles (Beginners): This paddle is for beginners & even up to intermediate experienced players. These are more lifestyle type paddles, but will performance even in a competitive environment.
Logo: We are currently running a logo content on 99Designs and this hasn't concluded yet. So, we have attached some qualifying logos in this brief.
Model Name: N/A
Specifications: N/A
Certifications: N/A
Colour tones: Colourful, multicolour with a similar design flow as the logo.
Front & Back: Front will be colourful, back will be solid colour with a text of our brand name (VELOCITY).
Samples: Recess, Nettie, Holbrook
References
Other notes
Pro Paddles (Intermediate - Elite): This paddle is for the intermediate to pro player and are generally very performance-driven with colour tones in dark blacks, grey, etc. This paddle should consist of
Logo: We are currently running a logo content on 99Designs and this hasn't concluded yet. So, we have attached some qualifying logos in this brief.
Model Name (would need a unique model-name text): Vanguard
Specifications (simple icon graphic): PrecisionX Carbon Fiber (control & impact), 16mm core for compression & power.
Certifications: USAPA Approved
Background Colour tones: Greys/Blacks
Front & Back: Would be the same front and back with some differences - refer to attached images of front & back.
Samples: Joola, Selkirk, CRBN, Adidas
Cute/Beginner Paddles (Beginners): This paddle is for beginners & even up to intermediate experienced players. These are more lifestyle type paddles, but will performance even in a competitive environment.
Logo: We are currently running a logo content on 99Designs and this hasn't concluded yet. So, we have attached some qualifying logos in this brief.
Model Name: N/A
Specifications: N/A
Certifications: N/A
Colour tones: Colourful, multicolour with a similar design flow as the logo.
Front & Back: Front will be colourful, back will be solid colour with a text of our brand name (VELOCITY).
Samples: Recess, Nettie, Holbrook
Note1:
I have attached the final logo in both color and white design along with the branded guidelines.
Stock images
Client allowed the use of stock for this contest.
Stock images are licensed photos and vector files. Please declare stock when you submit designs so that clients can pay for licenses.
Contest deliverables
1 x Digital design
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.