Background information
Name to incorporate in the logo
We already have a logo, but we need it to be refreshed and modernized. see existing ai logo file attached to this brief
Slogan to incorporate in the logo
no
Description of the organization and its target audience
Busta is a Carbonated Soda beverage available in variety of flavors, manufactured in a lightweight PET (plastic) bottle. Our key differentiator is flavour variety. Busta has the most exciting flavor variety and most refreshing carbonated soda brand in the world.
TARGET Teens: Male and Female,
SOCIOECONOMIC LEVEL - B,C, D.
KEY PERSONALITY TRAITS: Confident, sociable, aspiring, adventurous, Exciting and Colorful
TONE OF VOICE:
EXUBERANT -Optimistic excitement about life.
CONFIDENT -Belief in ability to experience all that life has to offer.bring it on!
PLAYFUL -Knows and understands you. like a best friend would.
DETAILS:
Busta's key consumer targets are High school aged students (12 to 17 year old).
The Busta consumer is having the time of her/his life in high school. Her/his group of friends is important for her. She/he can’t wait to get to school to chat about what is happening on social media and in entertainment. She and her friends spend a lot of time on Instagram and Tiktok keeping up with their favorite influencer in fashion, beauty, lifestyle, music, comedy and “hotness”. They are into the latest Tiktok dance moves and practice them all the time. She loves to listen to Music – Hip Hop (trap), Dancehall, R&B and Afro beats. They meet up before the school bell, at lunchtime and after school to share the latest stories. On the weekends, they like to meet up at each other’s homes or at the mall, at the movies or parties. They are excellent students who are thinking about going to university, but ultimately would like to be their own boss when they are finished with schooling. For now though, they are living their best life as teenagers. Life is fun.
Busta embodies vibrancy, Bold flavors and convenient packaging sizes.
Industry
Food & Drink
Visual style
Colors to explore
Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
I'd like to reiterate that we are not looking for an entirely new logo. We already have a logo that has a strong heritage and awareness. However, we believe it is now time to refresh and modernise the logo, so that it looks new, more appealing and exciting. Please see files attached with the logo as well as a samples of our existing labels and a powerpoint with the full product shots.
Contest deliverables
1 x Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.