Skinnovative solutions
Provide non surgical aesthetic procedures (i.e Botox, fillers, chemical peels). Target audience is mainly female, middle aged.
Cosmetics & Beauty
Nothing flashy, looking for more muted tones
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.