Google and Microsoft use a bright combination of blue, red, green and yellow. This mix represents their wide variety of product offerings while communicating action (red), freshness (green), fun (yellow) and security (blue).
At one point, the famous apple baked in a number of colors as well. But today, the highly-lauded brand sticks with a luxurious black. And like Apple, Samsung uses just one color: a strong, dependable navy blue.
The colors you select for your logo have a huge effect on how consumers view your brand. How might a startup emulate the success of trendsetting industry leaders before they get their A-round of funding?
Once you know what you want your brand personality to be, it’s easy to translate those traits into colors.