Background information
Name to incorporate in the logo
Mortal Munchies
Slogan to incorporate in the logo
Kill your hunger, not your soul.
Description of the organization and its target audience
Products: Mortal Munchies would offer a 100% grass fed beef jerky, no seed oils, no nitrates, all natural.
Brand positioning: Mortal Munchies should be positioned as the healthy snack brand for millennials and Gen Z who are looking for a snack that is both delicious and edgy. The brand should be known for its unique products, its edgy marketing campaigns, and its passionate community of fans
Marketing:
The marketing for Mortal Munchies would be edgy and humorous, just like the brand itself. The commercials would feature people eating Mortal Munchies while doing extreme activities, such as skateboarding, snowboarding, and rock climbing. The social media posts would be full of dark humor and memes.
Social Media: Mortal Munchies would be active on social media, with a presence on Instagram, Twitter, and Facebook. The social media posts would be edgy and humorous, and they would feature photos of people eating Mortal Munchies while doing extreme activities. Mortal Munchies would also run contests and giveaways on social media to engage with its audience.
The name "Mortal Munchies" also has a dark and edgy connotation. It suggests that humans are not only mortal beings, but also beings who are capable of great violence. The word "mortal" can mean "subject to death" or "causing death." So, "Mortal Munchies" could also be interpreted as a reference to the fact that humans are capable of great violence, even when they are simply trying to satisfy their hunger.
The name "Mortal Munchies" is a good fit for a brand of healthy snacks that is marketed to millennials and Gen Z. This generation is known for its dark humor and its willingness to embrace the macabre. The name "Mortal Munchies" is sure to appeal to this generation, and it will help the brand stand out from the competition.
Pineapple Violence - Pineapple flavor.
Teriyaki Terror: Classic Teriyaki flavor.
Killer Korean BBQ: Korean BBQ flavor.
Sriracha Sacrifice: Spicy Sriracha twist.
Citrus Cemetery: Orange or lemon zesty.
Honey Homicide: Honey flavored.
Smoked Slaughter: Hickory smoked.
Sweet 'n' Slay: Sweet and spicy.
Mesquite Massacre: Mesquite barbecue.
Maple Murder: Maple glazed.
Blazing Buffalo Bloodbath: Spicy buffalo flavor.
Afterlife A1: A1 sauce blend.
Apocalyptic Applewood: Applewood smoked.
Industry
Food & Drink
Visual style
Colors to explore



Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
Welcome to the world of Mortal Munchies – where snacks are not just tasty bites but a roller-coaster into the edgy, the humorous, and the unabashedly unconventional.
Your Challenge: Transcend the norm. Think dark, think fun, think out-of-the-casket! Dive deep into that creative abyss and bring out something that makes Mortal Munchies not just a brand, but a rebellion against every bland snack ever made.
Feel the freedom, embrace the humor, and let those creative juices (or should I say, potions?) flow! This isn't just another design gig; it's your canvas to redefine what snacking means in the 21st century.
Let's make Mortal Munchies the snack that every soul – living, dead, or somewhere in-between – craves!
Draw heavy inspiration from Liquid Death. https://liquiddeath.com/
https://dribbble.com/shots/4394894-…erky-Spicy
https://dribbble.com/shots/2823938-Beef-Jerky
https://dribbble.com/shots/6206483-…ing-Design
https://dribbble.com/shots/14925459…nal-result
For example, here are a bunch of liquid death flavor names:
- berry it alive
- chainsaw mango
- armless palmers
Whoever wins this, we will continue to work with. Probably another 5k-10k of work on this project.
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.