The Victorian Bar School is a hospitality training school that operates in Melbourne, Australia. We run short courses every week throughout the year giving our students the skills and the confidence to get a job in Melbourne’s vibrant hospitality industry. We have bar courses, cocktail courses, coffee courses, waiting courses, food handling courses, as well as classes that issue Responsible Service of Alcohol (RSA) Certificates and Responsible Service of Gaming (RSG) Certificates.
Our target audience are those people that want to enter the hospitality industry, which can be anyone of any background, however most of our students are from the younger 17-25 demographic with a median age of 23. 52% of our customers are female.
Our Flagship course is a Government funded course which is a complete 2 week program which bundles all of our training packages, the average age of students completing this course is 21 and a median age of 19
We want our website to represent the business, give information and entice people to make an online booking
The website needs to be fresh, clean, informative, contemporary, enticing and make a great first impression. We have a lot of competitors offering similar services at similar prices, we need to gain some sort of competitive advantage through an impressive web page that makes a good first impression.