How Ericbreuil started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
On our website, users book hotel rooms in accommodation situated exclusively on islands all over the word. It is at the same time a site dedicated to hotel booking and a travel guide specialised in islands. For each island we will display a short selection of the best hotels, mainly 3 star or above, boutique hotels, design etc.
Our audience is refined, comfortably well-off and looking for something exclusive. Our hotels are not necessarily expensive or luxurious, but are accommodation that has a special appeal due to their charm, originality or style. It’s more about atmosphere than luxury.
Our site must inspire potential travellers. We are selling the dream of island-living, not just a hotel room.
Our target audience are well-travelled, individuals who are discerning and are looking for a unique, unusual experience.
What industry do you think your business is most related to?
Travel & Hotel
What do you have in mind for the style and theme of the web page?
Big pictures. Refined design. We want something stylish and simple, eye-catching and inspiring.
2- Island page
3- Hotel page
4- Island magazine page
We are providing wireframes of the 4 pages (see document attached). But feel free to bring your ideas, especially for the homepage, nothing is fixed in stone.
What to avoid
The “family-fun” tone of commercial travel agents. The accent should more “arty” than “utilitarian”.