Desired Color Scheme:
As per Logo and turtle mascot
VERY Child friendly, colourful, fun!
Accepted File Formats:
Vector Formats (.eps, .pdf or .ai)
Job Number: ScallyBags.com.auÂ
Â ScallyBags is an emerging business, providing ergonomically sound kinder bags, and other kinder products for children aged 3-5years. As part of their promotional efforts, ScallyBags wish to launch an online presence capable of educating and further qualifying potential customers, empowering them to make contact or orders online. Â
The Proposed Web site
Â The primary purpose of the proposed website will be to allow customers to access the information and products they require easily, particularly offering seamless browsing and navigation, product information and imagery, enquiries and contact, testimonials, news and advice, company profile / credentials and checkout.Â
The proposed site shall include information and imagery outlining all ScallyBagsâ€™ products which users can browse via an intuitive navigation menu.Â The site shall also contain a news / advice section which will feature advice or tips for good posture and osteopathic health.Â
Along with a comprehensive index of product and service information, the site shall offer additional information to customers including the medical benefits behind the products, product information and imagery, enquiries and contact, testimonials, news and advice, company profile / credentials and purchasing checkout.Â
Â The design of the proposed site shall convey simplicity and cohesion, in a vibrant and exciting style that will be appealing to parents of children aged 3-5 and to a lesser degree 3-5 year olds themselves.Â Â Â
The projection of professionalism and credibility is a key factor in the success of Scally Bags in its initial phase, whilst still maintaining the fun and enthusiasm of children aged 3-5 years.Â
The site shall evoke a Contemporary, fun and enthusiastic feel, implementing a simple intuitive navigation system which allows customers to investigate the site easily and at their own pace.Â Â The visual design of the site shall incorporate the branding and identity elements including Logo, typeface colours etc â€¦ See links to files below.Â
The designs for this site must use a palette of bright colour in keeping with the logo / mascot and be associated with primary / elementary school activities or interests of children that age (3-5 years).Â This shall reinforce the concept that the product is suitable for the children.Â This is the most important concept to keep in mind whilst design for this competition.Â
All products will be available in 3 bright colour combinations so a website themed around creation and bright colours is a concept that will suitably tie in with the products theme.Â
The use of photographic imagery (stock images can be used for now) along side the identity elements will make up the core of the sites composition other elements such as layout, typography and navigation implemented with a uniform feel across the site will create coherent and identifiable web presence, reflecting Scally Bagsâ€™ emerging status online.Â
For this competition a home page design only is required, the home page must contain the following elements:Â
- Logo and Business Name.
- Mast head.
- Navigation Menu.
- 1 x main / large feature box / area.
- 2 Â x smaller (equal size) feature boxes / areas.
- Email newsletter subscription form box (email/name only)
- Footer.Â AudienceÂ
The target audience for the Scally Bags site will be predominantly parents of children aged 3-5 years, mostly female adult customers seeking information and products related to Scally Bagsâ€™ products.Â The site shall communicate to them; company profile and credentials, company identity, contact details, product information, purchasing information and a means to contact Scally Bags.Â
All the elements outlined in this document shall coalesce to create a positive and reliable impression of Scally Bags in the mind of the potential customers, resulting in the actualisation of purchases and increased interested in the business.Â Â
The navigation menu should include these items:Â
- Products Products Sub Menu Items: My Kinder Bag, My drink bottle, My lunch box, My arm bag
- News and advice
- About Us / Credentials
- CheckoutÂ Important Design NotesÂ
- We must present the client at least 3 diverse designs, so feel free to enter more than once, or create something different than that which others have submitted.
- The site must to be designed for Minimum Resolution 1024 x 768px.
- Site design must be workable with CSS / DHTML layout and formatting.
- Site must not be design for Flash development.
- Designers must not contact the client for any reason, please contact us via the details provided.
- The word mark uses the font Comic Sans MS (*shudder*).Â This logo must be used in the design, only minor alteration of the word mark is allowed.InspirationÂ