Home screen that is similar to http://www.headstonesandmemorials.com, but less "sales-ee" and with prominent calls to action (phone calls and ordering online). Would like to have interactive ordering system tied into the home page, in case users are ready to make a purchase right away. Needs to be a welcoming home page, as most users are going to be grieving a loved one as they view the page.
Page 2 should be titled memorials, and should have a drop down option with the following options: monuments, headstones, markers, mausoleums, and statues. If you can obtain good artwork for each of these, that would be great, otherwise at a later time personalized photos can be added. Within each subcategory there should be room for pricing features by each type of product. This will be entered at a later time.
A 3rd page should have About Us info that combines with additional photos. Almost like a photo gallery that is incorporated into the about us info.
Throughout each page, there should be clear call to action, like "Call our consultants to custom design a memorial for your loved one."