Our web site needs to have the look and feel of a higher end spa, with the functionality of an elite medical spa that provides wellness to botox to lipo to skin resurfacing, massage, etc.
Our target clients are not just the ultra affluent. In fact our average client's median house-hold income is between $40k and $90k, although we do have a contingent of ultra affluent as well.
We want our site to be visually accessible to all types of end users, the integration of Facebook and YouTube connectors, as well as a site search (see wireframe sketch), and we'd like our primary product/service logos to be embedded in the design at the bottom, and when clicked take you to that page of the site.
We intend to be more active in scheduling of new clients from the web site, as well as the heavy use of YouTube embeds from our YouTube channel to showcase procedures and before/afters from our clients.
NO FLASH PLEASE. Animations in certain elements of the design are acceptible but we intend to utilize video in many places so make animations minimal if at all.