1- We would like Simone’s personality to come out in the design work as well. Simone is incredible feminine and motherly. She loves PINK (that is her main color, her nickname, and the color scheme that we would like with the website too), her nails are always done, she is always gorgeous and glamorous and put together (which is why we want her website to communicate those same things). At the same time, she is still incredibly genuine, relatable, and has an earthy nature (but not “crunchy”!). She loves spending time outdoors, collecting gorgeous crystals in her house, and bringing earth elements into her world. People love her personality because she never comes off as fake, she is relatable, and she’s not afraid to talk about any subject -- she really connects with clients as if they were her best friend. We hope that these elements can come off visually.
2- Simone likes to coach using the analogy of a caterpillar that stays in their cacoon and how we need to “get out of our cacoons” and “step into our butterflyness”. If we can include some butterflies on that page that aren’t corny, but are more mystic and magical looking, that would be great!
3- Even though her target audience is women who are coaches, business owners, consultants...etc. we don’t want anything to look “corporate”
4- For all of the inspirations provided, please don’t do EXACT copies, but merely use them as inspirations for that same time of style and feel