The Informed Tourist Online is a 'point of sale' online travel agent
website for guests staying in hotel accommodation in Sydney,
sells all the Attractions, Tours, Activities and Events in Sydney. It
is driven via guests using their own mobile device and booking
The Informed Tourist Online website.
There will be A5 acrylic displays in the majority of hotels rooms as a
'call to action' directing guests to The Informed Tourist Online's
website to search and book what they want to do. We facilitate the
complete booking process including payment so it is simple for
Our target audience is all age groups and all types of people, but
specifically travellers that want to find information and book
their mobile phone or tablet/laptop computer.
It is all about the mobile device looking into the future and telling
a story to guests in hotels that they can book any Attraction,
Activity, Tour or Event through The Informed Tourist Online. We
currently have the A5 displays in the hotel lobbies.
Think as if you were the guest in the hotel room: What do you want to
know? How can you find out information? How can you make and pay via
credit card for a booking of a tour or activity?
Solution: You have your own mobile device - use it and search, then
make bookings and pay for them on The Informed Tourist Online
Problem: How do you display this on artwork in the A5 acrylic displays
in the hotel rooms and direct the guest to The Informed Tourist