Create a compelling Concrete Home billboard using words "Relax, It's Concrete"

Construction

- Designing & Building Precast Concrete Homes for over 25 years (built over 300 concrete homes) in the lower north island of New Zealand. - Target audience is people wanting to build large, single level lifestyle/family homes. Audience is the medium to high income earners, typically middle age to just retired.

- Want a design for a billboard that is 6m wide x 3m high on a medium speed state highway which will be up for 4 months over Christmas holiday season/summer. - Words on billboard  RELAX, IT’S CONCRETE  Have some caption about Design & Build…even if it is only below the logo  Include our website address - www.homesteadhomes.co.nz Reason behind the words: RELAX, IT’S CONCRETE a) Benefits of a concrete home are relaxing… 1. Quiet 2. Comfortable 3. Low Maintenance 4. Warm in winter/cool in summer 5. Durable – no rodents, draughts & mould 6. Eco-friendly – not harming the environment b) Word ‘Relax’ to take away the fear of building in concrete 1. Well-proven – built over 300 homes 2. Built to last c) Client can ‘Relax’ because their home/family is protected against the forces of nature 1. Safer in an earthquake 2. Gale/impact/severe weather resistant 3. Fire resistant

Anything else to communicate to the designers: - Could have some ‘concrete’ in the billboard. As most of our home photos are not high enough Res for a billboard can you please source your own images and we will purchase the right to use them. Please include a reference for these images. - Billboard to eliminate the mind-set of concrete homes being cold, damp therefore have make the advert positive, bright, sunny, warm etc. - This is a medium speed area so keep simple and easy to read. - Have something catchy that sticks in peoples mind. I.e. play on words/pictures. - Any questions or if you need further guidance/info please let us know. General colours we use are: Orange (RGB 246 128 38), Green (RGB 0 72 58) and Grey (RGB 102 102 102). General font we use is Cabin.

Every design category has flexible pricing for all budgets. Signage starts at $199.