We got so many great designs, but rieYU's was so good we closed the contest five days early. All of my advisors immediately agreed that rieYU's design was simply "it." One of the most impressive things: rieYU's first attempt was excellent, but I had told rieYU that the design mark was "too abstract." rieYU went and added a single stroke that turned the abstract mark into the concrete image that I wanted associated with my company. rieYU understood my design brief perfectly and interpreted my feedback perfectly.