It should be a unique, relatively simple design, blending retro and modern elements, featuring a handwritten, script-style font. The design will be versatile for social media, merchandise, and, most importantly, as a decal on the truck's door.

Photo:
https://www.curbsideclassic.com/blog/cc-cohort/cohort-pick-of-the-day-1967-dodge-d100-surf-paradise-in-castricum-nl/#