Concept Logo: Once read the brief, I decide to develop this pet, I heard on several occasions that the important thing is the aptitude so I take that as a reference to make a pet with a lot of aptitude, pride without failing to reflect kindness, now for the skin of Dog use a neutral color palette, but for the bandana being an accessory I use a palette of orange colors with variations in the shadows, since according to the psychology of color This reflects friendship, positivism, energy, but it does not stop reflecting that depth and Professionalism that every brand needs, to continue making a few small modifications to the typeface so that the feeling of movement, which given the market that is directed (pets), this is necessary,