When I first read the brief for this project for loving cats & dogs owners, my first thought was “oh man, such a colourful and fun direction they have, and they just don’t know it yet”. So I created a hip and daring concept for the Paw&Coat brand identity and packaging, suitable for a modern society…
of pets.

I like to #BECREATIVE, #FRESH is my middle name and #FUNNY is how I roll, and so do they. So when they told me to #PLAYDIRTY and gave me free hand, the naming of the products just popped: SHAMPAW and COATITIONER. For dogs.
And the logo?
all written in cursive dirty-&-colorful-paw-print.
Yes, ma’am!