Canned ready-to-drink vodka-based cocktail. It’s non-carbonated which is the first of its kind in the RTD market. Elevated water/hard water/spiked spa water. Unsure on target, but men and women who want drinkable low ABV (4.5%) canned drinks (1 carb, 85 cals) that tastes like water and will hydrate as you get tipsy, which is what we are always told to do when we drink. Better quality than White Claw. Three flavors to start: cucumber, lemon, watermelon. We want to appear cool but not stuffy. It truly doesn’t taste like liquor at all which is wild…tastes like crisp water with a hint of flavor. This can work for people who want one refreshing easy to drink cocktail or people who want to get a little crazy without tasting booze. Will be sold in liquor stores (not supermarkets) and hopefully bars/clubs. We do not want the logo to be explicitly horror/goth/scary because of the word “night.” The product is a bit to elevated it for that.