Simple, the phrase, “less is more” has never been more fitting. Versatile, you’ll want a logo that looks good no matter where it’s placed. Timeless, ask yourself, “Will this still look good in 10 years?”. Aligned, the font, colors and should all align with your branding guidelines. Think of your logo as a visual representation of your brand. Unique & Memorable, a great logo embodies unique elements without being overdrawn or too complicated.