Logo and custom font for a company that sells sports and fitness products.
The name “Ekrin” was derived from the Greek words for “explosive” and “movement.”
The logo resembles an ocean wave, an abstract symbol of waves as it represents explosive or powerful movements.
Also I chose a circular shape because it is easily associated with a ball and the ball is used in a wide range of sports (football, handball, basketball, tennis, golf, etc.) also, is used in some fitness exercises. And in general the ball is associated with movement.