Design Brief:
"We are looking to move the studio and change the name/brand at the same time. I love the play on the word Union as Yoga translates to yolk or union. The union of mind body and breath. I also love the idea of a place to meet, like Union Station. I prefer something more graphic and not flowery. Something simple and clear, perhaps uniting traditional Indian yoga to the western phenomenon it has become. Bridging the tradition into something universal and practical."
My Concept:
Idea was to give the feeling of relaxing and flowing to the logo. At the same time logo symbol represents the earth to give the idea of 'union'.
I wanted to show the union of mind body and breath with the water & air shape waves.
I used 'Ginebra' font type and customized it later. I wanted to give it a simple and elegant look.