Portfolio
:format(webp)/99designs-contests-attachments/126/126642/attachment_126642087 "The product is essentially in the liquor category and I'd like people to think it can be used in many ways, so through the label packaging have a wider perception of it. The label should feature a retro yet modern and vibrant design style and include the company name on the front of the bottle. The product is made with real and organic ingredients, no preservatives, no added chemicals, nothing is artificial just like a proper homemade liquor from Italy, but commercially available. The label should represent the freshness of the product, the traditional methods used for its production and its organic properties.")
:format(webp)/99designs-contests-attachments/136/136927/attachment_136927701 "Fichissimo is a prickly pear liqueur. Its an artisan liqueur strongly connected with the Sicily region in Italy. It is a yellow liqueur with 32 degrees of alcohol.")
:format(webp)/http://s3.amazonaws.com/projects-files/180/18035/1803526/6834ebf1-b57d-4ad8-98f1-b3cc7ca01ebe.jpg "Label system for the line of original beer-based distillates from Landskroner, Swiss Craft Brewery")
:format(webp)/http://s3.amazonaws.com/projects-files/188/18801/1880176/9ca419a4-3964-4926-a055-a95428c7f587.jpg "Client: Amigos
Year: 2024
Market: USA
Comprehensive brand development, logo, labels and visualizations for a new brand of THC-infused beverages in Miami, Florida.")
:format(webp)/99designs-contests-attachments/130/130671/attachment_130671046 "Representing the rich nature of South Africa through different textures, finishes and special die cuts to elevate the tactile and visual experience and take the consumer on a walk through an imaginary safari")
:format(webp)/http://s3.amazonaws.com/projects-files/144/14466/1446630/5e35122b-5e97-4124-a27b-1e2455856100.jpg "I collaborated with Holmes Cay, curators of fine rums, to redesign and extend the labels for their new range of rums called Single Origin. Our labels feature original artwork inspired by sugar cane and highlight the unique flavors of rums sourced from single origins around the world. We developed a labeling system that showcases the singularity of each release and incorporates solid Pantone colors to create a bold and distinctive look while unifying the range. The result is a visually stunning and innovative range of labels that celebrate the diversity of the rum-making world.")
:format(webp)/http://s3.amazonaws.com/projects-files/126/12660/1266060/85fea190-8288-4e40-ac64-3de5dbd2caa0.jpg "I was commissioned to design the brand image and labels for a new distillery in Canada with an Italian spirit, the first releases are a Gin and a Vodka.")
:format(webp)/http://s3.amazonaws.com/projects-files/175/17586/1758655/b842ecbe-ea50-4b64-af40-38c556db72ba.jpg "Labels for new releases of the Single Cask Rum series for Holmes Cay")
:format(webp)/99designs-contests-attachments/150/150121/attachment_150121242 "Classic Old Fashion Cocktail with a Modern Twist")
:format(webp)/99designs-contests-attachments/134/134084/attachment_134084468 "Eco Conscious label for premier vodka brand.
The label material will most likely be of recycled paper or a sugar cane product. We would also like there to be no metallic, frosting or plastic in the label - so please keep in mind.
Our Bottle is 100% post consumer waste recycled glass and has a blue/green hue to it.")
:format(webp)/http://s3.amazonaws.com/projects-files/150/15069/1506963/57dbfb75-a659-412c-a740-887cc1083515.jpg "And what about milk?
As an alcoholic beverage designer, it was gratifying to receive a commission to design a product that was completely different from what I usually do. We're talking about organic raw milk made in small batches on a farm in North Carolina but wanting to have the premium cues of spirits.
One of the challenges was to place the elements in a very limited area because of the shape of the bottle.
One color silkscreen printing on glass.")
:format(webp)/99designs-contests-attachments/154/154083/attachment_154083702 "The label for Jia Lu is an infused gin crafted in Switzerland with green tea leaves and osmanthus flowers.")
About
Art Director & Graphic designer for Wine & Spirits industry specialized in Premium and Ultra Premium segments.
Focused on connecting brands with their audiences, creating innovative designs that capture each brand's unique essence.
Services include label and packaging design, brand identity development, and comprehensive visual assets.
Always seeking mindful partners for collaboration.
Available for 1-1 Projects
(GMT - 03:00)
Custom Work.
First Impressions.
Timeless Results.
Member since:
July 14, 2020
Reviews
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"Luciano is simply this best and I couldn't be happier with the results. He took my ideas and not only ran with them but also came up with even better concepts that truly brought my vision to life. His creativity, dedication, and ability to understand an..."
CSD25
reviewed 6 months ago
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