This logo has a unique requirement because of its name: "Mazel Tov," a Jewish greeting that means good luck or congratulations. The need was to convey this message or feeling through a simple icon. In order to do that, there was a need to find a suitable element that could visually depict the feeling of celebration. That is when I got the idea of using an abstract Fire cracker-like shape that could form the brand's initial letters M and T.