Description of the organization and its target audience
While it’s human nature to be engaged and enjoy art, today’s often and pretentious stuffy art-world is uninviting and off-putting for the vast majority of people. This is our opportunity to transform.

ARTERA is a NEW app-based platform concept that will open-up accessibility and engagement to visual arts world. We want ARTERA to be the SPOTIFY of the art world.

Our aim is to make appreciation and engagement with world of visual arts refreshingly simple, welcoming and engaging to the point where regular users feel rewarded for contributing their opinions no matter who they are.

ESSENTIAL TO READ THE ATTACHED CREATIVE BRIEF PDF

Industry
Art & Design