This logo is for a startup company that will focus mainly on clothing, but will also eventually incorporate other items. Our brand is focusing on providing people clothing with festive yet edgy designs, like a cool day at the beach. Think Vans meets Margaritaville. We want customers to feel like they can be on vacation no matter where they are, while looking stylish, avoiding the typical "lazy and relaxed" feel of ordinary beach-themed clothing. Our target audience will be people from ages 18-45, young people who enjoy a more stylish and modern look as well as middle-aged married men and women who are looking for an escape from their daily grind.