phift got their new product packaging by running a design contest:
Sustainable shipping cartons for nutritional supplements
Check out phift's Product packaging contest…
Other color requirements
black on brown
Description of the product
one shipping box (dielines in attachment) for various nutritional supplements (protein, vitamins) shipped to b2c customers. we value quality and sustainability. this is what the box looks like (brown with black printing): https://packhelp.com/mailer-box-eco/
Description of the product target audience
the main target group is health-conscious peoples between 25-35 years of age. high income, high level of education.
the box should stand out positively compared to other standard shipping boxes (amazon). we use a lot of recycled material and plant a tree for each package - sustainability is important. our brand should be represented in the design.
What to avoid
avoid all colours except black. the box is light brown.
31.0 x 22.2 x 10.8 cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
phift collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
The focus of the product is very high quality, so it is also more likely to be offered in the high-priced segment. Ther
I think my target group are adults from 30+ who will be more female customers, but of course also mothers with children.