Van Holten’s is updating our pickle in a pouch packaging graphics. Changes in nutritional panel regulations have prompted this update but it also falls in line with our desire to freshen up our look. We would like to develop graphic concepts for this update beginning with the Dill core line pickle.
Description of the product target audience
This product targets our existing pickle in a pouch customer which represents a wide range of consumers. Some of our most loyal consumers include urban African Americans and Southern Americans from Texas to Georgia.The product enjoys nationwide distribution and is sold in grocery deli, convenience stores, value, and big box retailers. In general, the end consumer will most often come from a lower to middle economic class and prefers a bold fermented pickle flavor.
Wanting to update the packaging for our pickle-in-a-pouch. We would like to have ink printed to the edges of the packaging, but it will need to be white on the edges.
- Need to use current Pickle Splash image
- Cleary identify what the product is
- Would like white as the main background color
- Print will go to edges of packaging
- Bold color elements associated with product flavor
- Clean modern look
- Has mass appeal to all consumers
Elements & Verbiage on front of package
- Please use font provided Rillo Heavy
- Product name = DILL PICKLE
- See through window (approximately 15% - 30% of the pouch… Like Tapatio Example)
- Van Holten’s logo
- Splash Pickle image - same pickle as in current Dill Pickle Pouch
- Hearty Dill Flavor
- Made in the USA
- Contents: 1 Pickle
- Circle U icon
- No refrigeration needed
- Tear Here at top
- Eye spot
Elements and Verbiage on back of package
- Nutrition facts dual panel
- Ingredient statement
- Product claims or product claims icons
- Proudly supports boys and girls club w/logo
- Name / Address / website
- Eye spot
See the file VanHoltens_612_Tapatio_Final_WHITEADD.pdf. The full height is 455.5mm. This is both the front and the back. There is an 18mm Seal at the top, 172mm fill space and 37.75mm gusset. The pouch is 104.14mm wide.