jadabreu got their new product packaging by running a design contest:
We need a kick-ass package that would scare the s**t out of Chuck Norris
Check out jadabreu's Product packaging contest…
Cosmetics & Beauty
Description of the product
This is the face scrub all manly man should use. We want a bold, manly and strong design. When you see this product you should image a military, a firefighter and Chuck Nurris but yet elegant, refined and clean.
Description of the product target audience
This is made by man and for man. Our ideal customer would be a manly, bold, attractive, unapologetic and rough man. We are targeting men under 40 years old
We need bold letters and strong but minimal text. We want the package to be matte black (like dull polish) see the attachments for reference. We think the color could include a subtle dark military camouflage to make it stand out even more. The letters would look good on black color (over dark background) with UV coating to make it stand out (see the attached examples)
What to avoid
Avoid anything feminine
The package is a 6 ounces tube.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
jadabreu collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
United States 65% Women, 35% Men Age: 30-40 Typical Income: $70,000 - $100,000 per year Target Selling Price: $90-$1
Target groups are LOHAS (lifestyle of health and sustainability) and everyone who wants to life more sustainable in an e
Women ages 21-35 from urban areas, higher income levels. Men can also use this product.
age : 19-49 Females 60 % Men 40% Class : A premium
Women, Mummies and Men too (because they use tissue paper and can appreciate smooth quality tissues too). We are targeti
Our target audience is women 25-50 who love Hawaii and our traditions. We want to appeal to a global audience who will f