woodlock got their new product packaging by running a design contest:
We need an intriguing and innovative label for a wood glue.
Check out woodlock's Product packaging contest…
Description of the product
We are a young company that developed a new, innovative wood glue. It will be sold in the B2C market: amazon and ebay as well as hardware stores. The customer has to feel something special, when looking at our bottle. We want to communicate our vision and values through the label: Our focus is all around the customer experience. We came up with a unique bottle and nozzle design that simplifies the application of the glue to the wood. We share the passion of woodworking with our customers and want to give them a tool they can work with. Also, we strive for continuous innovation and development of our products.
Description of the product target audience
We want to attract do-it-yourself woodworkers. The majority of the end users are male. The product will be sold all over the world, to all age-groups.
We would like to see the following on the front: 1. Our Logo and brand name -"woodlock" 2. Our product lines - "professionals" or "woodworkers" 3. Our product types - "D1", "D2", "D3" and "D4" 4. Text for slogan - no fixed slogan yet And on the back: 1. box with text for directions 2. box with text for technical user tips 3. box for barcode 4. box with text for safety instructions (52 mm x 74 mm) 5. net weight 6. company name and adress
What to avoid
We are trying to stand out from our competition in the wood glue market. You may have a look at their products, to avoid similiarity. (Famous brands are: Titebond, Ponal, Soudal, Bindan, UHU ...) Also, please don't use our company name "Inpropak" in the design. We would like to establish "woodlock" as a brand.
Our bottles are plastic bottles. They have a diameter of 70 mm and are 180 mm tall.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
woodlock collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
This designer was very patient with us and made many iterations to our request. We were quite happy with the final design and we were pleased to work with cpgdesign. They did an excellent job addressing all our comments and suggestions and injecting their creativity into the process.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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United States 65% Women, 35% Men Age: 30-40 Typical Income: $70,000 - $100,000 per year Target Selling Price: $90-$1
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5 days ago | 23 min read