GiumCo got their new product packaging by running a design contest:
Help us design a Colorful Citrus Box that WOWs!
Check out GiumCo's Product packaging contest…
Other color requirements
Direct print, 4-color GCMI
Description of the product
We are Nature's Partner. We are selling bulk citrus of all kinds - Lemons, Oranges, Grapefruit, Minneolas, Blood Oranges, and Meyer Lemons.
Description of the product target audience
Our target audience would be mothers and their children. Since citrus is a popular commodity, we are looking at all income levels and all locations. Kids ages 5-12 and mother's early 20's-late 40's.
I'd like to see a fun and original design that incorporates all citrus (use of imagery is strongly recommended - illustrations only). The front (larger panels) should "POP" and be eye-catching, and quickly denote that it is citrus. The smaller panels should also include some detail, but we also want to make sure there is space to add any labels/stamps, without taking any part of the design away. "Fresh Citrus" should stand out. Please use our logo on both sides. Include "Fancy Grade" on the larger panel, as well as "Product of CA, U.S.A./Produit de CA, E.U." Also, this will be direct print, 4-color GCMI.
What to avoid
Full Color pictures/photography
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
GiumCo collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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