We would like to upgrade our coffee packs (type of our pack: kraft paper - doypack).
Packs design should emphasize the handmade character of our product (craft product). Project should be modern, attract attention, emphasize the high quality of the product and the ecological and natural character of the brand.
In the first stage, we need design project for 250gram pack, after final project approval, we ask for 100 gram pack project consistent with 250 gram design.
I would like to see two different creative lines:
1. botanical (plant elements: coffee tree, coffee bean, etc.)
2. your own creative proposal
The design must consist of:
- Re-design front label
- Design printing on the pack (front and back).
We have 3 types of coffee, and for each of them different colors. We communicate each type of coffee on front label:
1. Blue label – single origin. Pantone 286C
2. Red label – microlot. Pantone 032C
3. Brown label – blend. Pantone 478C
We want to keep these colours.
On the front we have also green label with date of roasting (attached). We want to keep this label too. Green pantone 368 C
Pack design (printing on the front and back pack) should good presenting with each colour of label. The print on the package can consist maximum of 3 colors.
Front label obligatory elements:
FRONT label – coffee description (product information). We have a wide range of products so from economic point of view this part of pack design should be a label. You can re-design the label but below information and color are obligatory.
- Name of coffee
- Coffee description
- Name of origin
- Flavour profiles description
- Roast profiles description
- Suggested brewing (icons of brewing equipment: espresso machine, moka pot, aeropress, drip, French press)
- coffee grade
- coffee bean processing
Note: Front label production file you can find in attached files.
Info on the back pack are obligatory, but you can change the place all elements.
Current 250 gram pack with actual information on the back pack and front label you can find in attached files.
Packshots of our current packs you can find on our website http://www.gorillacoffee.pl