ross61 got their new product packaging by running a design contest:
Global Plumbing Company needs new packaging.
Check out ross61's Product packaging contest…
Other color requirements
Please see brand guidelines
McAlpine & Co Ltd
Plastic Plumbing Products
Description of the product
This packaging will be used for multiple products but the vast majority will be plastic plumbing fittings, traps, wastes and WC connectors for domestic above ground drainage.
Description of the product target audience
Plumbers, builders, tilers, tradesmen and DIY/Self build. We supply 90 countries with primary markets being U.K, Poland, Dubai, Germany, Holland, Algeria and Australia almost others.
We are looking to redesign our bags to move to one single design globally. As these are used for many different products we can't have any product specific information on them as this will be printed in a white box on each bag which must be 80mm wide x 85mm high. An example of the content printed on the bag can be seen in the below document "McAlpine Product Labelling" (Inner Packaging Label on page 3) We are limited to 6 colours for cost purposes and note the McAlpine and Made in Britain reds are different so will count as 2 colours. Showing we are making in the U.K is imperative so the bag design must prominently incorporate the "Made in Britain" logo. The bag sizes must all contain a 35mm header with a euroslot hole to allow the product to be hung up. Really looking for something simple but classy that will make our quality products look great.
What to avoid
Too much red. Many of our competitors have red logos and packaging and although we have a red logo which must be prominent they do like the current blue as a means of distinguishing the product as this is well known in the marketplace. (see current bags photo) I attach some options that we came up with but they were "too red" for our export customers and perhaps a little loud. The back of the bag should be clear so that you can see the product.
See below McAlpine Bag Sizes document for the range of sizes but we want the same design for all. Remember to add the 35mm header. The print area must be in the same location on the bag regardless of size as this will greatly aid our factories when they come to print the product specific label attached.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ross61 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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