THIS CONTEST IS A FIRST STEP TO COMPLETE A FULL BRAND IDENTITY.
If successful, the winning designer (or finalists) could subsequently receive other contracts .
Future contracts will include:
We already have a logo our clients are used to. We do not want to change it completely. It should remain mostly red but can be used in other colors or in negative according to the type of communication media. However at the moment it looks a bit flat and doesn't reflect our core values and need to be refreshed. Subtle changes on typo might be needed.
DISPLAY CARTON (circle diameter 20cm, 26cm, 32 cm) to hold cake-size cookies
COOKING PAPER (kraft based)
'Buy 9, the 10th is on the house'. That's the idea, feel free to be creative here.
Prepay your cookies by batch but use it whenever you want
12-cookie card 36€ (validity 6 months)
24-cookie card 67€ (validity 1 year)
1 - general pictograms for the brand
2 - series of stickers to identify and close individual plastic bags where cookies are packed (115*210mm): 1 sticker / recipe mentionning the name (ex.: Divorce Me), the description (Triple Chocolate), the ingredients...
Menu display showing all the varieties available, order information, locations, ... (preferably square 10*10 cm) feel free to be creative here.
including cards for writing present notes, specials for Valentines, Happy Birthday, Congratulations...
ANY ADDITIONAL COLLATERAL THAT INSPIRES YOU!
New version will be launched this autumn. Graphic work will be needed for picto, illustration...