We are Cigarettes Manufacturing Company from UAE, RAK.
We have various brands and products related to tobacco which are popular & known in Northern and Southern African Markets,
We want to rebrand our best seller brand in Northern African Continent.
Al Sultan Cigarettes comes in two flavors one in Green & other in Red.
Green describes the Menthol Flavor
Red states the Original Tobacco Flavor
so while designing please kindly keep the above information into consideration.
Description of the product target audience
Brand Target Audience:
- Age 18 - 60
- Gender 60% Male, 40%
- Location Globally
- Language English, Arabic
- Education High School and above
- Exposure Products and Digital content that varies from medium to high quality. Audience is educated and always interacting with highly constructed brands and content (i.e. Facebook, Youtube, Instagram as well as products like: Oreo, Pepsi, Starbucks etc.). Hence, product must meet their expectations.
We want you to give this old man a younger & minimalistic look, without disturbing its Original Soul, i.e Logo & Color Preferences.
As its very famous over the region, we don't want to confuse the consumer with a very confusing design.
You can use vector patterns or contemporary vector strokes or anything happening in the cigarette industry..
Design can be influenced from other competitors for 30 - 40% if its necessary for the design, but not more than that.