_WGM_ got their new product packaging by running a design contest:
Design a magnetic box for our mindfulness cards
Check out _WGM_'s Product packaging contest…
Other color requirements
We would like to utilize the brighter neon colors because they will help capture the attention of our customers as well as make for a fun gaming experience. However we realize Neon cannot be achieved in the CYMK range so we will leave the color pallet open to your artistic interpretation. Our overall goal is to capture our customer’s attention when scrolling through online listings.
None, this is a new brand
Wege zur Achtsamkeit
Description of the product
Our product is called "Wege zur Achtsamkeit" (= paths to mindfulness). This will be a set of 40 cards total. We’re convinced that all the natural things are beautiful and that by practicing "Achtsamkeit" people will become more mindful of their body and surroundings again. So our goal is to educate about mindfulness and how it can be implemented in everyday life. By reading a card or doing the exercise on it we hope that it will make a lasting impact on people's lives. We hope that these cards will build self-awareness, calm the mind and maybe even make the world a little bit better. There will be different exercises like breathing techniques or the rich details of a visualization and how great one feels afterwards. There will also be cards that aim to build confidence and thus enhance the ability to make sound decisions on their own. Each card can be assigned to one or two of the following categories: - Neu beginnen (= beginner’s mind) - Körperbewusstsein ( = body awareness) - Liebe & Mitgefühl (= love & compassion) - Positive Affirmationen (= positive affirmation) - Einsichten entwickeln (= developing insights) - Meditation - Gleichgewicht schaffen (= creating balance) - Sinnesübung (= sensory exercise) - Atemübung (= breath exercise) - Visualisierung (= visualization)
Description of the product target audience
Everyone who’s interested in mindfulness.
The design of the box should form a harmonious and eyecatching unit with the design of the cards (for the finished design of the cards: see attached pictures). - Could you try to keep the box black/white with just a colorful highlight? - And since this card set is called Paths to mindfulness: could you try to work with the motive of paths (maybe an implied mountain path etc.? - just an idea, please feel free to bring in your own idea)? This way the box will form a contrast to the colorfulness of the cards - but if you have any other cool idea, go for it! Our overall goal is to capture our customer’s attention when scrolling through online listings. On the front side there should appear the title: Wege zur Achtsamkeit and a subtitle: 40 Achtsamkeitskarten On the backside of the box we would like to include some text and the EAN barcode. Our logo also needs to be included on the back side. There are three different versions of it attached. Use whatever version fits your design best. Fonts used on the cards (but feel free to use different ones if you think it's appropriate): - Ink free - Gilroy ExtraBold - Myriad Pro We would like to be able to tweak the AI file after the competition.
Magnetic Front Flap Box: - Dimensions 138mm x 99mm x 27mm (for details see attachment "box template"). When you send the design back, please keep it without template line. - Design around entire box - Color matte finish - Barcode will need to be added (please make the barcode print only by 100% K(K=black color), no other mixed color needed)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
_WGM_ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Perfect box design for our cards. Liza offered many different design options - all of them where really great. She responded to all of my requests. It was a pleasure working with her.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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