Design an attention-grabbing case for a premium bottled water brand.
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Food & Drink
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Saratoga Spring Water Company
Saratoga Spring Water
Description of the product
Saratoga Spring Water is a premium spring water that has been bottled at the source since 1872. It is packaged in award-winning cobalt blue glass bottles and available in both natural and sparkling. Saratoga is available in both 12oz and 28oz bottles.
Description of the product target audience
Our target customer is: • 60% women, 40% men • 25-54 years old • located throughout the US • upper income level with disposable income • frequently dine out • shops at specialty food stores • values premium glass packaged products • values Made in USA products Competitors: Voss San Pellegrino/Panna Perrier Mountain Valley
As part of our growth into specialty food retailers, we want to redesign our shipping cases to convey the premium brand image in retail displays and on shelves. The new case design will be on a glossy, Litho printed corrugated case in CMYK process. We would like to showcase the look of the bottle, possibly by including an image or images of the bottle on the case since the blue bottle is the primary brand identifier. We would like to see the design take advantage of the glossy print and have much more details, patterns, gradients, graphic textures than the minimalistic design of the existing case. This design will be for a 12oz Sparkling Spring Water shipping case, but the design must adapt to clearly differentiate the Sparkling from the Natural Spring Water. It should also adapt to both 12oz and 28oz case sizes. Included in the files are photos of the existing cases, bottle photos. The new design should include: • Script Saratoga logo (attached) to match bottle • Bottle image(attached) or stylized illustration of bottle • "Sparkling Spring Water" • "24-12oz Glass Bottles" • Placeholder area for ITF-14 Barcode (see original design) • Incorporate "Since 1872" into the design
What to avoid
Avoid green as it is used by competitors.
See die-line file.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
npone collaborated with designers to refine their ideas
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And then… they selected a winner!
This designer provided great box package designs that reflected our requests without any hassle. They provide multiple variations in a quick manner that are all detailed appropriately according to your specifications. Our company enjoyed their designs so much, we ultimately settled on two different variations. We definitely recommend this designer's services for package designs.
Along the way, they met lots of talented designers…
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