Help us redesign our packaging for our ChocoRite line of chocolate
bars. We're not particularly happy with our current packaging and
think there is much room for improvement.
We're looking for a package that is easily recognized on a grocery
store shelf that presents our messaging clearly to inform consumers
why we are different and why they should try our products.
The top 5 points are:
2. Lowest Glycemic Impact
3. No artificial sweeteners
4. 110 Calories
5. 1g Net Carbs
I've attached an example of one of our boxes. The info is correct but
we want a different look. We're also looking to lose the all natural
with Stevia statement. I've also attached some other packaging that we
like as an example of what others are doing. The entire AI package is
The winning design will be ready for us to change the elements and
text to create the other 4 flavors' boxes or to have winning designer
do all five. Delivery format will be layered AI file, images and
design elements not embedded, fonts not outlined. With all font names
listed on separate document and all images linked only.Additional
Our buyer is generally female and looking for low glycemic impact
items. Our USP is that we deliver the best taste with the lowest
Strengths: High quality ingredients that provide functionality not
available in other products.
Weaknesses: Comparatively more expensive.
Opportunities: Bigger players are using cheaper ingredients that don't
work as well from the blood sugar standpoint.
Threats: Price pressure from consumers who don't understand the
difference between our products and those from other manufacturers.
We are "gourmet" in a sense. High-quality and specialized ingredients
with an unmatched function. Our bars cost $7.99 for a five pack.