alpaka-berghof got their new product packaging by running a design contest:
Alpaka Kacka - Premium Alpaca Fertilizer for people who love their plants
Check out alpaka-berghof's Product packaging contest…
Description of the product
We are Alpaka Berghof, an alpaca farm located in Austria. ALPAKA KACKA is our fertilizer which we produce from 100% alpaca poo (dried and shredded). ALPAKA KACKA is German and literally means alpaca poo (Kacka is a child's language for poo). Our fertilizer will be placed as a premium product, suggesting high quality for people who truly care about their plants and don't want to use chemical fertilizers. Alpaca manure is comparable to Guano, so we are talking about a really high-quality fertilizer.
Description of the product target audience
Our product is aimed at people starting at 25 years of age with an above-average income. Those have a chance of owning a garden or having some plants in their homes. The target customer is male and female alike but probably tends to be a little bit biased towards women. People who want to fertilize their vegetables in garden beds or potted plants in their homes.
Only the front side has to be designed. On the backside, we are bound to data we have to place by law (special restrictions for fertilizers). We want a modern design which suggests the customer that he's buying a premium product. If you feel like our logo fits your design on the front page, you are free to place it there but it is not a must-have. The colors chosen should suggest a natural/organic feeling for the customer. Don't put the word "organic" in the design though because for fertilizers there is a very specific meaning what "organic" vs "a fertilizer out of organic matter" means. We want to be able to place the design on three different bag sizes. You can design for the biggest packaging size we'll offer, but keep in mind that it will also have to fit on the smaller ones. The bags are made of craft paper with a see-through window on the lower 3rd of the bag. In theory, you can use the space above AND under the window. If you consider the space under the window for your design as well, keep the part that goes under the window at a minimum, please. The following text elements have to be visible on the front side: - Product name (ALPAKA KACKA) - The filling quantity should be visible on the front side (we'll sell 1kg, 0,5kg and 0,25kg bags). - Text block: Organischer Dünger Produziert in Österreich von Alpaka Berghof You can only use fonts which can be used for commercial purposes online (on websites) and on printed packaging without additional license fees. Keep in mind that the design will be printed on craft paper bags. Those are not white! They have a typical brownish color (see photos). Please consider that when choosing colors for the design. You can see the craft paper color and printable area in the photo we provided along with the briefing)
What to avoid
Do not use photos at all. No comic/cartoon-like designs. Do not use fonts that cause additional license fees for use in online media and packaging.
1kg bag: 30 x 40cm total size. printable area can be seen in photo 0,5kg bag: 23 x 35cm total size. printable area can be seen in photo 0,25kg bag: 20x 30cm total size. printable area can be seen in photo.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
alpaka-berghof collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I was happy with the process. Jatinder was very responsive to my requests. We went through a lot of edits and he always replied in a timely and courteous manner. The final design was very different than what was initially proposed and throughout the process Jatinder worked collaboratively and incorporated all my suggestions. I would recommend him highly.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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