Boyle Craft Glue has been in the Australian retail market for about 30 years but its long overdue for a refresh. We've recently updated our logo to the Aqua/Teal as shown but if you visit our website you will see the old logo (currently still in use) which is burgundy and gold/yellow. Our website will also show the old (current) bottled glue labels but we are looking for a label refresh to go with the new logo launch. Search under Craft products, Glues to see our current out-dated label which will show some of the essentials needed on the new label, such as warnings but will also show why we desperately need a refresh.
Boyle Glue products have been proudly Australian made for 30 years but we can no longer sustain this and so have now sourced product from China which is being made with our brand.
We have changed the bottle shape to a "flat" style rather than round bottle in most sizes although the 500ml bottle must remain as round due to bottle manufacturing constraints.
The new bottle in 225ml and 100ml will require two labels, one front and one back rather than the round wrap around bottle.
This new label design is required in 7 days.
Description of the product target audience
Purchasers of all ages but if there one group that may purchase more than others it is women aged 15-70.
Crafters who may work professionally or do a variety of hobbies at home.
Also suitable for students but due to the Acetone content not suitable or recommended for young children.
Used Australia wide and we do have some export to New Zealand, Singapore and Malaysia.
We are looking to refresh a product we've been wholesaling to the retail market for 30 years. We've just changed our logo to freshen it up and now want to update our range of glue product labels. We are trialling 99designs for the first time with craft a glue label (there will be 3 sizes of the same product so the main thing that needs to change between the 3 labels will be the ml size of the product content on the label). If we are successful with a designer from 99 designs there will be about 20 other products we need updated packaging and label designs for.
Here are some particulars that MUST be included on the label.
1. Highly Flammable.
2. Keep fire away.
3. Beware of vapours.
5. Keep out of reach of children.
6. Read safety directions before opening or using.
7. Craft Glue.
8. Quick drying.
9. Ideal for most handicrafts.
11. Safety directions: Avoid contact with skin, eyes and avoid breathing vapour.
12. First Aid: IF poisoning occurs contact a doctor or Poisons Information Centre (AU: 13 11 26; NZ: 0800 764 766). If swallowed rinse mouth thoroughly with water immediately. Do not induce vomiting.
13. Keep air tight.
14. Replace lid after use.
Note: There will be other Australian Government required hazardous goods warnings required on the label but we are still waiting for clarification on this.
15. Provision for barcode 4cm x 3cm on back label is essential.
16. Boyle Craft Glue is suitable for use with most textiles, paper, cardboard, wood, ceramics, beads, sequins and more.
What to avoid
Not focused on young children due to the Acetone content of the product. Also, we have been advised by our manufacturer not to use a clear plastic type label as these can bubble so we will need to go with a solid paper label.
225ml bottle with a front and back label. Label dimensions: 65x97mm