"Force and freedom born of the earth"
As a result of the search for animal liberation, "Mohoao" is born, which means "wild" in the Maori language. This wine is a tribute to the Chilean Rapa Nui ethnic group, who represent the strength and freedom born of the earth.
Description of the product target audience
Vegan World Wide Consumer
We need to develop a line of wines, this wines will be :
Red ( Cabernet Sauvignon), White (sauvignon blanc) and Rosé.
This proposal has to level quality:
1. Varietal ( cheaper wine)
2. Reserva (a little more expensive without being necessarily expensive)
The label must transmit the importance of the vegan life style, including the Rapa Nui love for the envaroment, highlighting, the importance of the care of the natural resources. Inviting to the final consumer to be part of this new wine and the care for the envaroment and life style.
What to avoid
90 X 110 mm Conical cut for a bottle Bordeaux Low Conical Punt 30