Super Awesome Beer Label

June Lake Brewing

Mission Statement: Produce and provide the highest quality aggressive San Diego style beers tempered with the purity and simplicity of the Eastern Sierra. Founded on the premise of quality from creation to consumer, we are focused on meticulously combining the finest ingredients with love and care to produce a premium product unique in both character and quality.

Brand Positioning: The June Lake area and the amazing brewing water are the key ingredients and the point of product differentiation for June Lake Brewing. June lake is known by many as the Switzerland of California with it's many soaring mountain peaks surrounding the community and four pristine mountain lakes that comprise the valley. Branding is focused on making an outstanding beer based on quality, passion, and most of all the breath taking beauty that is June Lake.

Target Market: June Lake Brewing’s target market is comprised of beer enthusiasts, life adventurists and all those who know and love the June Lake area, Eastern Sierras and Yosemite National Park.

Provide a 6" wide by 3" high rectangular beer label that will fit on a standard brown 12 ounces beer bottle (think Sierra Nevada style bottle). The paper we will be using is a high quality matte finished parchment style paper.

Legal Requirements: http://www.brewersassociation.org/p…l-guidance

Primary Beers:
- Alpers Trout Pale Ale
- Smokin Porter
- Hütte Double IPA
- Deer Beer Brown Ale
- Kilmister Ginger Beer (gluten and dairy free)

We are looking for a label that makes our brand recognizable, but
also the different beers distinguishable.

We want to keep it simple and are totally good with blank space and san serif fonts.

We are fun, outdoors type people, we like the idea of maybe
some sort of mountain, lake, or pine tree graphics....

Attached is our brand and some examples of execution.

Feel free to check our website or facebook, http://www.junelakebrewing.com