Crafted, Low Calorie and Great Tasting Premixed Alcoholic Cocktails. Global award winners, these millennial oriented alcoholic drinks are a blend of two premium fruit flavours further infused with a herb or a spice. Natural flavours, no preservative, gluten-free and vegan cocktails, these new age drinks don't have any added sugar and pack just 90 calories in a 250ML Slim can. 1 Flavour: Raspberry Pomegranate Basil. 4% ABV, fortified wine based.
Description of the product target audience
Young. 18-24 primary (University/Early Jobber); 25-34 secondary. Unisex (bit more females). Premium. Urban/City Crowd. Conscious of health/looks. Connected. Lifestyle oriented. Experimental. Heavy to moderate user of Social Media. Trends aware.
To come with a fresh approach to HappyDown packaging. Make it lot more premium and luxurious, yet bold. Orient it for a conscious consumer. Make it look like a new age, premixed, low-cal alcoholic drink.
Core focus or highlight : Brand Name. Skinny Cocktails (is the core proposition/caller). Flavour Combination (Raspberry Pomegranate Basil). 90Cal. Alcoholic. Face Illustration can there but very minimal.
Secondary focus: 250ml. 4% ABV. . Fruits. Wine based.
Suggestions : Good mix of modernity and premium. Luxurious base, like a Silver or similar. Modern, minimal yet bold fonts. Unisex appeal. Core Branding should ideally visible from both sides (front/back of a 250ML Slim Can). Very clear, crisp messaging. Shelf appeal and clutter breaking design. 360 of a Can needed to see full visual impact. Can use the aluminum background as part of the design, printing on neck is possible.
Back/Side of the can can include statutory requirements like: Barcode, Manufactured by/address, can manufacturer's logos, website, social media handles, crisp copy about the product, Health Warning (UK), etc. ; Will need open/layered/editable artwork files
What to avoid
Can't appeal to underage drinking audience / teenagers. Avoid making it overtly colorful (it need not look like a soft drink)