gofknnuts got their new product label by running a design contest:
Need a modern, engaging product label for new nut company
Check out gofknnuts's Product label contest…
Food & Drink
FKN NUTS is a gourmet food company that are currently launching a range of healthy and delicious nut mixes. We will be initially launching with the flavors in the attached document, but we will be extending this line in the future. We want to appeal to all people who are fucking nuts. We will be in both small grocery stores, sold online, in Micro-brewery's, coffee shops, and in nationwide supermarkets. EVERYONE loves nuts.
What's your vision?
We are after front and back labels that will be attached to resealable food grade stand up pouches. Eventually these will be printed on the pouches however for the initial launch we will be using stickers. All of the pouches have a clear window in the front and the back is silver. Here is the link for the dimensions of our bags and what they look like: http://www.uline.com/BL_75/Stand-Up-Barrier-Pouches (image also attached below) We do not want the label to cover the entire bag. I will leave it up to you to decide how much of the bag will be shown through. Our product is natural so we don’t want to hide the whole thing We want our labels to include our logo, the descriptions, and somehow incorporate the concept of flavor into the design. The front labels should be in unison with each other however we are open to changing the colors of the label or logo for each of the different kits so they are different but they still tie in together. To help with the creative process I have broken our initial names, flavors, and ingredients attached FRONT MUST INCLUDE: Product Name Descriptions (see attached for descriptions) Logo Section at bottom for net weight in small font 4 oz (113.4g) 8 oz (226.8g) For the back labels we have attached a sheet for each kit that includes all the ingredients that we would need to fit on the back including: -Product names • List of ingredients Each bag should be different, but when standing next to each other they should look like they are the same brand and company. This is really important. Please provide our social profiles on the front or back. You decide. Would be nice if you put the little instagram and twitter logos in front of each handle. Twitter: @FKN_NUTS Instagram: FKNNUTS Attached are images of our logo and our squirrel mascot. Also attached are flavors for each of the 4 bags. On the back labels please make a note that says "Whether you are the CEO of a Fortune 500 company or a half-pipe skier, FKN NUTS is your snack of choice. With flavors as NUTS as you are, we remain all natural and gluten free. "This Product Contains NUTS"
Contest Winner must provide: 1. Unlocked and layered vector files in either .eps or .ai format for the entire label. 2. Font names and files including unique fonts created for the label A final note: Please, always be mindful of other designers and their designs. Your original ideas are welcomed and encouraged. As we will be copyright protecting the work, all submitted designs must be original works. The winning designer will be contracted to provide ongoing services for future products and flavours.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
gofknnuts collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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