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How marifer started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Our product is Super Ketchup: an organic, gluten-free, vegan ketchup packed with hidden vegetables including sweet potatoes, butternut squash and carrots. Sweetened with Agave Nectar and Maple Syrup. Super Ketchup looks like regular ketchup but nutritious and has a better flavor.
(Super Ketchup is made with purees from real carrots, butternut squash and sweet potatoes plus our own blend of seasonings).
Our target market is big: parents who want to sneak in vegetables in their kids diets, parents of autistic children, people looking for Gluten-Free foods, healthy/organic conscious people
What inspires you and how do you envision the design for your business?
We need a product label designed. We need front and back product labels that we will print onto stickers. We are starting with stickers because we do not have the volume to get the standing pouches printed. Stickers will be attached to our standing pouches at the factory. Standing pouch is transparent on the front and silver in the back. The dimensions are 18.5 cm length x 12 cm. Once filled, the standing pouch will contain 10 oz of Super Ketchup. The standing pouches are BPA-Free and recyclable. We picked the standing pouches because we want our customers to be able to squeeze every drop out of our premium ketchup.
A big concern we have is that a standing pouch filled with ketchup looks like a blood bag. We hope the product label can cover most of the space and just leave a little bit of the ketchup in view.
We think these are our selling points:
- Organic & Natural (In the US they mean different things)
- Hidden veggies/made with vegetable purees
- BPA-free packaging that reduces product waste
- No artificial preservatives
- No High Corn Fructose Syrup
Our standing pouch looks more like the red and green from the attached photo. Please take a look at the photo do see what we'll be placing this stick label on.
*** The last photo is what Super Ketchup packaging looks like. Looks like a blood bag. See what I mean???