Design a Winning Label for Paceline Winery
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What industry do you think your business is most related to?
Food & Drink
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Description of the product
We are a private winery that sells to only friends and family. This product label is for our first vintage of Cabernet wine. Year 2017
Description of the product target audience
Our target consumer is around 50 yrs old. But we only sell to friends and family so this is not as important.
We want to incorporate an image of a bike or cyclists. The name of the brand is Paceline, which means A formation in which riders (especially bicycle racers) travel in a line, one close behind the other, in order to conserve energy and travel faster by riding in the draft of the riders in front. Our label should incorporate this somehow. We do not have any specific design requirements, but really want a knock out wine label and are open to ideas and suggestions! Please take our photo examples as inspiration and do not copy them literally. We would like to incorporate our family dog that passed away in the label some how. The dog type is a Coton. Pictured. Maybe running behind the bike or something like that. The name of the wine is "Cabernet Sauvignon" we would like that full name instead of just cabernet. The foil (at the top of the bottle) is already on the bottles and it is a maroon color. All labels should incorporate maroon someway. Also, we would like the label to say these things: Reserve 750ML Alcohol 14%by volume
The size is a standard US bottle of wine 750ML.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Justin345310 collaborated with designers to refine their ideas
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